US-based online video advertising company Jivox has opened a sales office in Mumbai with the appointment of Vishwanath Shanbhag as general manager, ad sales. This is the company’s second sales office in India, the other one being in Delhi. Jivox’s India headquarters is based in Bangalore which houses the core sales and marketing team as well as the development team.

Kshitiz Randhir Shori, director, sales, Asia Pacific, Jivox, has said, “Over the past year we have seen tremendous growth in our customer base in India. Mumbai in particular has seen over 400 per cent growth in revenue in the past quarter. Our opening a sales office in Mumbai, with an experienced media professional, allows us to efficiently serve our clients.”

Naren Nachiappan, managing director, Jivox India, has added, “Our product removes the final cost barrier to video advertising and makes it a very cost effective platform. Agencies find the ability to directly repurpose TVCs empowering and that allows them to optimise the video campaigns on a daily basis and thus help improve the campaign CTRs.”
Jivox offers a self-service video ad creation tool that allows advertisers to create, publish and monitor the performance of a video advertisement on the internet. Jivox had recently announced that BigAdda would use Jivox’s video playing technology to deliver its extensive video assets to a nation-wide audience.